The Heartbreak Hui
The Heartbreak Hui came from loss, love, and learning how to sit with grief instead of running from it.
In August of 2023 I lost my mom to cancer. The biggest lost iʻve ever experienced!
Before she left, she was already doing the work of helping people grieve. She was carrying her own heartbreak too. She had lost her mother and her brother suddenly and close together, and instead of shutting down, she started thinking about tools, conversations, and ways people could feel less alone when loss shows up.
That stayed with me.
The Heartbreak Hui is my way of putting something honest out into the world. Socially aware. Emotionally aware. Grief-aware. This is about saying the things we usually keep to ourselves, and creating pieces you can wear or share that actually mean something.
A portion of what comes from The Heartbreak Hui goes back into the community, supporting local, grassroots folks who do grief and loss work every day, often quietly and without recognition. The idea is simple. Keep the conversation going. Help fund the people holding space. Let this turn into something bigger than merch.
This is for those who have lost. For those still healing. But most importantly this is for Mom!
We’ll be releasing merchandise slowly and intentionally, with each piece helping fund special projects, grow awareness, and support community-based grief workers, counselors, and groups. Release dates will be shared as things come together.
Vision-driven merch.
If you or someone you know is interested in sharing their grief journey, story, and experiences please reach out to Kekoa at k.rosa@kpllc-hi.com
We are currently looking for brave souls interested in publicly sharing their grief stories to further expand our awareness campaign.
Talk Story
The Heartbreak Hui (HH) Vision
The vision of The Heartbreak Hui is to continue uplifting those who are grieving, to normalize healing and grief as part of everyday life, and to remind us that none of this is meant to be carried alone. Through conversation, connection, and intentional pieces, the Hui exists to encourage us to show up for one another while helping financially support efforts that grow grief awareness and deepen understanding of how loss shapes our hearts, our minds, and our communities.